New Face Lift: Would You Stay in One?

Old West Sacramento Billboard

New West Sacramento Billboard

Recently, the billboard off of I-80 in West Sacramento received a new face lift. This billboard is designed in an attempt to attract more tourists to the area, bringing the idea of "1,000 Rooms" available for tourist use or "30 Hotels" to chose from. As an idea and concept, it is effective in sending the message to travelers or tourists there are many places to chose from to stay. But when comparing the two billboards, I wonder why the old one was ever replaced...

The old billboard presents the idea to consumers of what all there is to do while at your stay in West Sacramento -- 1000 Rooms to chose from, Gasoline, Food, and Boating.

The new billboard, in my opinion, raises the question "Why?" -- Candy in the middle of a Dirty White Pillow?

To me, this ad does not make any sense in inviting people to play and stay in West Sacramento. When I saw this a few things came to mind:

• Besides your occasional mint at a higher end hotel, since when did hotels put candy on your pillow?
• Why is the white pillow brown?
• Who revised this article? - Capitol is spelled Capital on the billboard.

This ad campaign presents an interesting approach to an idea, but I do not believe the idea turned out to be as effective as desired. To answer my own question, if I was a tourist passing through I-80 and saw the new billboard, I would definitely continue to the next major town offering a nights rest.