When I first saw this commerical on TV I thought how weird a Trash Can living it up to some catchy, annoying music. But as I saw it again, I thought that this ad is actually whitty, displaying that anyone who plays has a chance, at least a second chance.
By the man throwing the scratcher away in the trash can, he is basically giving away a winning ticket from a second chance. The message behind this promotion is clear, do not throw away your non-winning scratchers because that ticket has the chance to be a winner in the near future. For this case, when the man got rid of his ticket, the trash can "won" since he held the ticket that was picked from the drawing. As result, the Trash Can was able to live up the "winning life-style."
Out of curiosity I went to the CA Lottery Scratchers page to read up more on this "Replay" Promotion. I found it interesting that all the images displayed in the commerical -- partying on the town with beautiful women, getting plastic surgery, attending top seating sporting events, fancy restaurants & jewelry -- are way to costly than the actual prize amount. With only 8 pooled drawings at $1000 each, I thought the commercial is an exaggeration on the actual winnings amounts. I also discovered that you must enter the ticket into the drawing pools with the identification numbers, in order to participate in the promotion, therefore you must have internet access and most of all, remember to insert your ticket in the game.
Overall, this promotion, along with the invention of new games, is revitalizing a dieing market for the CA Lottery. I believe this will encourage more to play the game, seeing that you have a second chance at winning, plus the second chance winnings are greater than most games offer.
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