"iDon't..." Will Do against AT&T

Verizon's new television marketing promotion for their newest smart phone, the Droid, creates a catchy play on AT&T's iPhone. At first play, it clearly looks to be an iPhone commerical, but as it continues on the "iDon't..." phrase it becomes clear that it isn't.

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Droids creative positioning of "DroidDoes" creates a solution to common complaints or downfalls of the iPhone. The "iDont" segments are all features of the Droid that the iPhone does not have. I found this unique in that it shapes the opinions of the viewers by telling them what downfalls the iPhone does not offer, and molds their thinking into "needing this new product."

The addition of the Droid to the Verizon product line will create an even stronger market share in the Smart Phone market. AT&T currently offers the streamline iPhone, along with 13 other Smart Phones (all not being touch phones and including various Blackberry lines). With the addition of the Droid, Verizon will feature their streamline Blackberry Storm and now the Droid, along with 13 other Smart Phones (not all touch phones, including Blackberry lines, and not including non smart phone touch phones). As you can see, this addition will create the edge Verizon needs to gain a competitve advantage in the cellular phone market.