Problem and Solution

Recently I received an email from my Dog's veterinary hospital. The email created a need, problem and solution, in order to draw people into their boarding service for the holiday. Coming from a veterinary hospital, they created their own disease (canine guiltitus), with treatment (their boarding service).

I found this an interesting form of advertising draw. The veterinary clinic created a problem that their secondary service could resolve. In presenting the treatment, they created various aspects and features which positions their boarding facility over others, including having them be onsite in a veterinary clinic.

In order to make the process easier for consumers, especially those who are busy, they create a link on the email to put in a request for boarding with the best contact number and time for reachability, dates of stay, and an optional note. By creating the ease of access, consumers will be more inclined to utilize and prebook a reservation.